North Florida has a GOOD patchwork of real local journalism: the Gainesville Sun, Florida Times-Union, Tallahassee Democrat, Ocala StarBanner, Palatka Daily News, Baker County Press, community radio like WUFT and WJCT, and TV affiliates including WCJB (Gainesville), WJXT and News4Jax (Jacksonville), and WTXL (Tallahassee). These outlets are under-resourced and hungry for local angles. Your job as a candidate isn't to convince these media outlets "help" your campaign. Your job is to give...

Last week, I was at the beach for a quick two-night stay with some of my girlfriends. These girls are leaders in their industries, go-getters in every sense of the word, and constantly creating new opportunities for themselves and the people around them. As a bunch of tired moms often do, we were sitting around one morning drinking coffee and chatting about life, kids, our sunburns, and of course our businesses. One of the women I was with mentioned that she wanted to make some bold changes...

Google’s recent $40 billion investment into Anthropic, the creators of Claude AI, has sparked major conversations across the tech and marketing world. But beyond the billionaire drama and AI race headlines, this move raises a much bigger question for business owners and marketers: what happens to Google Ads when consumers stop searching the traditional way? As AI search tools like ChatGPT continue changing user behavior, businesses may need to rethink how they approach visibility, advertising, a