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Last week, I was at the beach for a quick two-night stay with some of my girlfriends. These girls are leaders in their industries, go-getters in every sense of the word, and constantly creating new opportunities for themselves and the people around them. As a bunch of tired moms often do, we were sitting around one morning drinking coffee and chatting about life, kids, our sunburns, and of course our businesses. One of the women I was with mentioned that she wanted to make s

Google’s recent $40 billion investment into Anthropic, the creators of Claude AI, has sparked major conversations across the tech and marketing world. But beyond the billionaire drama and AI race headlines, this move raises a much bigger question for business owners and marketers: what happens to Google Ads when consumers stop searching the traditional way? As AI search tools like ChatGPT continue changing user behavior, businesses may need to rethink how they approach visibi

As AI, SEO, and social media continue to evolve, businesses must adapt their marketing strategies to remain visible and competitive. Here are our biggest marketing predictions for the second half of 2026 and what brands should be focusing on moving forward.

When people think about branding, they often jump straight to colors, logos, or fonts. But here’s the truth: your brand voice is just as...

In today’s marketing landscape, consumers are looking for more than just products and services. They want to support brands that align...